Chapter 3 - Have I got a suggestion for you!
Well so much for a slow introduction to January, its been a busy couple of weeks and here's hoping it will continue for the rest of 2017. We are nearing the end of our Valley Venture accelerator program graduation is on the 30th of January, and I thought it worth sharing a couple of insights.
We become involved in the program as a way to network and learn from our peers about how we could significantly increase our business. On the negative side there are unfortunately no magical fixes, but there are some pretty magical outcomes.
As part of the course we where advised / pushed / motivated to talk to our customers both potential and current to understand their issues and challenges, so that we could better understand our opportunities.
One of the biggest learning experiences was finding out the secrete of getting new customers. When we talked to our customers and asked them how do you find new customers and suppliers, the key response was we ask people we trust for recommendations. Specifically the key role of referrals, and getting into the habit of asking for them is very important. Having learned in the past that what gets measured gets done, we have started to track referrals.
Lets see if this measurement correlates to increased sales......
Volo Aero MRO is an FAA and EASA certified repair station providing brilliant machining services to our aerospace partners. For more information please visit our web site at www.volo-aero.com
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