Understanding your customers to deliver Value
We are all familiar with the three requirements of customers, FAST, Quality and Cheap and the saying you can have any two of the three. We smile knowingly and nod our heads, the one issue with this is that the customer really does want all three.
As a participant in the Valley Venture Manufacturing accelerator program Volo Aero MRO has been tasked with developing and better understanding our customers. Letting you into the big secret, we talked to our customers and asked them! I know a shocking peice of insight so keep this little gem to yourselves.
Does Cheap equal Low Cost ?
In the aerospace market particularly in repairs and also in grinding for new manufacture there is great pressure to deliver as quickly as possible with zero defect and we compete in a global market. So when customers talk about the lowest cost does this mean falling into the lowest price point? Our position is that when you are left negotiating on a price point you had better be in a commodity market with the lowest cost production base, or you need to change the discussion.
Well we are based in Massachusetts, not globally known as the lowest cost of operation on a global market so e take a different approach. We will provide Fast turn times, Zero defect quality and VALUE. we cannot provide the lowest price but we can provide the best value.
So what is the best value that you can provide a customer? Any guess who can tell you that........
Pick up the phone , get in the car, get out of your workplace and go speak to your customers, they have the answers.
Volo Aero MRO is an FAA certified repair station based in Massachusetts, we provide brilliant precision machining solutions to our aerospace partners. Delivering capacity and capability they can trust every time. For more information please visit our web site www.volo-aero.com
No comments:
Post a Comment